New rules in US against misleading testimonials

You all know the testimonials for diet products, fitness exercises and all other stuff that makes you lose x pounds in just a few weeks. People that are “sincerely” testifying about the wonderful result they obtained.
Those testimonials are so misleading that the US government is intervening. As from December 2009, new rules apply for using testimonials. Amongst other the FTC (Federal Trade Commission) states that the experience with a product or service must be  typical, and when that is not the case, it will be required to clearly disclose the results that consumers can generally expect.
Many companies their testimonials are fictitious and are the result of a copywriters inspiration. Those are the main target of the new FTC rules. Proving your testimonials are trustworthy is not necessary when you use www.our-clients.com. The mechanism is simple:
1. the “advertiser” asks his client via the our-clients application to write a testimonial
2. the “endorser of the experience” writes it and has control over what will be published (including info about him and his company - eg picture and company logo)
3. the advertiser decides to publish it or not (but can not make adjustments without consent of endorser)
4. The endorser can un-publish his testimonial at any time (or can ask to make some changes)
5. Every testimonial will be updated/or confirmed by the endorser at least once a year
By this process you will obtain trustworthy testimonials that are always up-to-date.

FTC new rules:
testimonials must give a “typical” experience
with the product or service.

Using Our-clients proves your
testimonials are non-fictitious.

 

 

 

 

 

 

 

Good testimonials ...

When you are asked to write a testimonial, knowing what testimonials do (and don't) work, can help:
Why Testimonials Do (and Don't) Work
There are times when testimonials are incredibly powerful, and times when they might actually hurt the company's reputation. Testimonials hurt when people don't think they're real. Anything that sounds vague or cliché can smack of insincerity. Strong testimonials:

1 They are specific.

Vague testimonials don't really tell the customer anything.
A vague testimonial reads like: “I was very satisfied with the service." “I got great results." “Quality tech support." “I really enjoy your product."
Specific testimonials say things like: “I was impressed by the 24-hour concierge service, especially when they found an all-night printer at 3 am. " “I increased the number of sales leads from 2 per month to 10 per week." “The section in your course about negotiating with stubborn sellers was invaluable." “Tech support spoke to me in plain English and isolated the problem in 90 seconds." Specific testimonials work for two reasons: First, they sound more credible. Second, they promote a specific benefit or address a question that may help persuade potential buyers.

2 They overcome objections.

That's right. Testimonials that talk about objections can actually help the company. Testimonials from skeptics stand out because they sound credible. And by addressing and voicing what many perspective customers may be feeling, these testimonials are powerful persuaders.
Testimonial that address objections sound like: “I've been in property investing for 7 years. I didn't think there was anything in this course I didn't already know. But, ultimately, I was surprised to learn valuable techniques I'd never considered before." “Taking an online course felt really impersonal to me. I was afraid I'd miss the in-person interaction. What I found, though, was that the format was incredibly interactive. I've even made some friends in my study group. We phone and IM, which helps since we're facing similar challenges. It's great!"