BBC

Toyota Motor Europe in Brussels coordinates sales and marketing actions for 23 countries in Europe.<br /> BBC is for our b2b business a valuable strategic partner. They think out of the box and provide us with more than just some creative ideas. The creation of Final Lap (an online competition for leasing companies) is a good example of how BBC can come up with creative strategies to reach our b2b target groups. BBC is not a big agency (22 people), what makes it very flexible. On the other hand, they have all the specialists for setting up international multimedia campaigns. What I appreciate very much, is the stability of the staff: my contact persons have not changed over the years, so communication between Toyota and BBC is fast and accurate without losing time (read money).<br />